«Aesthetic» culture and fashion in Ukraine at the end of the 20th century


The article traces social and cultural conditions of the transformations of the "aesthetic" culture of human from the FSU. In the culture of the late twentieth century. fashion is a self-suŽcient aesthetic phenomenon. The influence of the phenomenon of globalization onto the world fashion and particularly onto the Ukrainian fashion - the market economy, technological progress, the development of communications, the latest technologies in medicine, etc., is expressive. Youth street fashion, as a product of youth subcultures, actively influences on the artistic qualities of the costume. It is determined that in Ukrainian fashion this period became the turning point and corrected previous worldview principles, stereotypes and aesthetic consciousness.

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