Sociocultural Management of the Attractiveness of Rural Communities: Strategy, Identity, Participation

The article is devoted to the development of a resilient model of rural community attractiveness based on the integration of local identity, digital openness, and civic participation. The study presents the results of an interdisciplinary analysis grounded in the synthesis of concepts such as cultural capital, strategic governance culture, digital inclusion, and participatory administration. The proposed model combines strategic planning, participatory governance, and digital representation as core drivers of socio-economic resilience and local development capacity. The empirical part is based on case studies of Ukrainian communities (Baranivka, Pyriatyn, Slavutych) and international examples (Quanzhou, China; Großräschen, Germany; Setúbal, Portugal; Vallsten, Finland). A comparative analysis of governance strategies, development approaches, and tools for the institutionalization of cultural identity is conducted. The study identifies three key components of community attractiveness–identity, participation, and strategic culture–and illustrates their interaction using structured tables and graphic models. Based on the results, the model is shown to be analytically relevant for local strategic planning, particularly in the context of decentralization, digital transformation, and post-war recovery. The model may serve as an analytical framework for assessing territorial capacity and can be implemented in local governance practices.