The article analyzes a portion of the fundamental world and Ukrainian sources on the formation and development of the genre of fashion photography in Ukraine. A brief tour of the works of foreign scientists who fully or partially researched the genre of fashion photography of the XX-XXI centuries — Roland Barthes (1967), Nancy Hall-Duncan (1978), Margaret Maynard (2008), Eugenie Shinkle (2008) and Karena De Perthuis (2020) was conducted. The main aspects from which existing studies were carried out were studied. It is noted that the rise in popularity of the photographic genre in Ukraine occurred in the first quarter of the XX century, which is a main reason of the narrow number of scientific studies in the field, as well as the lack of academic recognition of the genre. The share of works of Ukrainian scientists on the topic of studying the genre of fashion photography - N. Chuprina and V. Batrak (2011), O. Trachun (2014), I. Skoryk (2023) and S. Tulchynska (2023) was analyzed. It is acknowledged that the Ukrainian scientific space contains an insufficient number of works devoted to fashion photography, which indicates the need for further expansion of the scientific analysis of this photo genre, systematization of its development and influence in the Ukrainian scientific field. The purpose of the article is to analyze international and Ukrainian scientific sources that cover the key details of the formation and development of the genre of fashion photography.
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